About Us
Our purpose and what drives us.
The ID Difference
Hi I’m Tom. ID Marketing was born because I noticed there was a gap in offering marketing support.
Often large marketing agencies have inflexible plans which often aren’t aligned to the best interests of clients needs. On the other side there are marketing consultants which will provide all the intelligence but you’re still left for someone to implement it.
And lastly, most marketing businesses will drop small businesses due to their overheads making targeting small businesses unviable.
That’s where we fit in.
We can provide the required qualified marketing resource to right-fit customers such as small and medium sized businesses.
What I can provide:
- Service at a personalised level - you'll be able to pick up the phone and talk to me anytime.
- Proactive communication and project/campaign updates.
- A few suggestions on how to tackle your challenge if I'm not the person.
- Results that matter - I take the time to understand your business rather than making preemptive assumptions.
- Quality work done right the first time.
- Tailored solutions - I am happy to either fit in with your current team or be your team.
- 100% accountability through an agreed list of deliverables.
- Ongoing support without extra costs.
Tom Filmer
Marketing Consultant /
Digital Marketing Specialist
With 10 years experience across sales and marketing functions, Diplomas in management and marketing, I can help with all your digital and traditional marketing needs.
Frequently Asked Questions
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.
Reach out with any questions, or schedule a free no-obligation chat via our contact page. This will help determine if we’re a good fit for your needs.