Branding for
your business
Establishing and grow a relationship between your business and consumers through a strong, unique and relevant brand.
Branding
Services
Our branding services will help you create a unique identity and clarify your offering to your audience.
Brand kits
A brand kit streamlines your branding and
Targeting
There’s a huge misconception in business that you have to be on every channel to be present and seen by your audience. With the every growing offering of channels and ability to create omni-channel campaigns, a well thought-out campaign across relevant channels will always be more effective than a scatter-gun isolated approach across all channels. We help you define what channels will work best for your business.
Brand identity
If your business has been sensitive to price, it’s likely due to lack of a strong value proposition to a defined audience. We can help you create margin by articulating value to an audience who is ready to buy.
Brand audits
Well-planned marketing campaigns, which are targeted, measured, optimised and reported on are the foundation of a successful marketing plan. We can help both plan and implement structured marketing plans that are tailored to your business.
Marketing Objectives
The well-known and arguably over-used SMART objectives certainly have their place. Without goals, there’s no direction and level of accountability, not to mention measurable success. We believe marketing objectives which align with your businesses direction is essential and can help make them happen.
Brand Management
The way you utilise marketing channels has a huge affect on how successful your marketing is. It can be the difference in whether you’re generation positive or negative ROI from your channels and whether your audience has a positive or negative relationship with your business.
Identity discovery
Problems we solve
ID Marketing is a solutions-based marketing service. We believe in solving your problems, no matter how big or small.
We have expertise with eliminating the following:
inconsistent branding
There’s nothing worse than seeing an inconsistent brand as it dilutes your positioning and what you stand for all while confusing your audience.
Conflicting communication
Communication that contradicts of conflicts with other mediums of your business can be detrimental to your business reputation. We can help remove any inconsistencies across your communication channels.
Inconsistent messaging
Along with confusing communication is inconsistent messaging which includes all the elements the audience feels, sees, hears and experiences with your brand. If it’s done right, it can be a powerful tool, but if done wrong it can leave customers asking more questions.
Our process
So what does 'working together look like?'
We initially invest a lot of time understanding your business as making assumptions during the initial phase of working together often has implications further down the line.
Once we understand your business thoroughly we provide relevant options to your situation. It may include a mix of 'hands-on' and 'hands-off' solutions depending on your goals. We also consult with you to ensure what we provide aligns with your goals.
From here we create a project timeline and map out key milestones, deadlines, responsibilities, budgets and if necessary who needs to be involved at which part of the project.
Once the green light is given we'll provide updates and communicate on schedule and forum that works for you whether its email, meetings, texts, recorded updates or another means that fit in with you.
We'll do what we'll say we will do and ask for feedback to ensure you're happy with the results.
Sound good?
Resources & templates
See a list of useful resources available below. If you'd like the more editable Office or Google version, just ask us.
No sign-up required!
Get started
If you have current marketing challenges, especially in regard to branding or identity then feel free to reach out and schedule a catch up. After a no-obligation catch up and determining where we may be able to help we can see if we're a good fit or not.
Are you ready to reach out yet?
FAQs
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.
Reach out with any questions, or schedule a free no-obligation chat via our contact page. This will help determine if we’re a good fit for your needs.