Website Design for
A website is far more than a digital shopfront. It’s an opportunity to tell your business’ story. A channel for information, resources, services or products. A way to create leads, communities and much more.
The only limit is creativity.
We can help with supporting a new idea through a wireframe development. A wireframe is a static environment where mockups of layouts, structures and visual aspects can be created. From here we can build the real product on a staging environment before going live, allowing zero downtime on your current website.
We can analyse your current design and provide recommendations so the website not only feels intuitive for the user but also meets best practice requirements from algorithms such as responsiveness and mobile friendly display
At the same time as looking at the user interface, it’s also important to align the design with the customer journey or what action you’d like the user to make. We help with copy and structure so users obtain what they need from the website while adding value for
Digital Marketing Strategy
A website is often the central point for a strong digital marketing strategy. From campaign specific landing pages to being a place where most of your revenue is generated from, website design should be highly considered when working through your digital marketing strategy.
If you’re looking to give your online presence an update, looking at your current technology stack (what systems, software and services your using) to see if there’s an opportunity to not only improve the customer experience but improve your business efficiencies.
Website Automation & Workflows
Automation of processes can not only provide a seamless customer journey but also remove a substantial amount of admin tasks form your business. Almost all of your routine online activities can be automated in some way and for the ones that can’t, scheduling is a great way to save time.
We can help craft and develop easy to navigate, clean and simple websites for your business. Before we start working on the physical pages, we take the time to understand your business, customers, their journey and buying patterns to ensure the website has everything you need and nothing you don’t.
Website App Integration
As applications become more and more popular, driven by the need for information to be instant in a range of environments, website and application integration is a great way to have 1 versatile solution. Although not suitable for all businesses, many have found benefits if the information overlap between an app and website is substantial.
Confusing Customer Journeys
If your bounce rates are high, or you have complaints from customers about processes and systems, these could be signs of a confusing customer journey. We take the time to eliminate any pinpoints for the customer while streamlining the buying process for your business.
Website to business inconsistencies or misrepresentation
Often websites are highly influential to purchases of both small habitual purchases such as ecommerce and larger one-off purchases. .We can ensure that what your business stands for in a face to face capacity and online remain as consistent as possible.
Outdated or non-functioning website
Believe it or not, there’s one thing worse than having no website – and that’s an outdated, non functioning presence online. As opposed to having no presence, a poorly designed website can impact your business negatively. We can work with your current set up to not only tidy up your current website but also create a evergreen or timeless presence online, removing the need for time-consuming updates.
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.