Marketing Strategy for
Come up with a winning game plan for your business through identifying key audiences, channels, tactics and vehicles specific to your situation.
Market Research & Buyer Journey / Segmentation
With the right marketing tools, services and data, we an help you understand who your customers are, how they engage with your business and what you can do to remain relevant at each time of the buyer journey.
There’s a huge misconception in business that you have to be on every channel to be present and seen by your audience. With the every growing offering of channels and ability to create omni-channel campaigns, a well thought-out campaign across relevant channels will always be more effective than a scatter-gun isolated approach across all channels. We help you define what channels will work best for your business.
If your business has been sensitive to price, it’s likely due to lack of a strong value proposition to a defined audience. We can help you create margin by articulating value to an audience who is ready to buy.
Well-planned marketing campaigns, which are targeted, measured, optimised and reported on are the foundation of a successful marketing plan. We can help both plan and implement structured marketing plans that are tailored to your business.
The well-known and arguably over-used SMART objectives certainly have their place. Without goals, there’s no direction and level of accountability, not to mention measurable success. We believe marketing objectives which align with your businesses direction is essential and can help make them happen.
The way you utilise marketing channels has a huge affect on how successful your marketing is. It can be the difference in whether you’re generation positive or negative ROI from your channels and whether your audience has a positive or negative relationship with your business.
How you interact with your customer all comes down to channel selection. The type of content you provide to engage with your audience along with your target audience will determine the best channels and vehicles. We will find the best ways to communicate with your customer without being influenced by commissions, kickback or other motives.
Clarity & Direction
We help provide direction for your marketing department and clarify your message to your customers. It’s that simple.
Lack of accountability
What get measured, get’s done. We can help with the measurement, the implementation or both.
Working on the business vs in the business
Small to medium business owners have to get used to wearing many hats and with that comes the balance of working on the business and also in the business. We can help keep that internal and external marketing in balance.
Often marketing agencies and services will provide subscriptions and offers ‘you have to fit’ with. ID Marketing will work with your needs.
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.