Content marketing for
your business
Educate, inform and engage with your customers through providing content that is relevant and valuable.
Content Marketing
Services
Our content marketing services will help you connect to your audience at a personalised level but at scale.
Press releases
We help get your news-worthy messages out and into the public forum, giving them the attention they deserve
Copy & website reviews
If you’re traffic isn’t converting on your website, we can review your copy, messaging and page layout (see our web design services)
Ongoing content creation
The saying ‘content is king’ has never been more true. Organic search results have been the go-to resource as consumers research their own needs and wants. We can help you be found by creating content that ranks high on Google.
Regenerating content
If you’ve got stories, assets, or other forms of media which have connected well with your audience, we can help regenerate these pieces into various formats to increase your results even further.
Content management
If you simply don’t have the time to manage consistent content for your business, we can look after it all from planning, producing, releasing, analyzing and reporting. This gives your time back while keeping your business connected it’s audience.
Problems we solve
ID Marketing is a solutions-based marketing service. We believe in solving your problems, no matter how big or small.
We have expertise with eliminating the following:
Inconsistent content
There’s nothing worse than seeing a companies website social media or details out of date. We help ensure all information is relevant, frequently released and up to date.
Inability to be discovered online
Wondering if you’re tracking better or worse than your competitors? We can help compare with a competitor analysis and then look at areas where you can gain the upper edge or get back some lost ground.
streamlining customer journeys
Content is an excellent way to organically educate and inform your audience, even before they become a customer. We can help map out the content they’re after, so you can be front of mind at each stage of their buying journey.
Our process
So what does 'working together look like?'
We initially invest a lot of time understanding your business as making assumptions during the initial phase of working together often has implications further down the line.
Once we understand your business thoroughly we provide relevant options to your situation. It may include a mix of 'hands-on' and 'hands-off' solutions depending on your goals. We also consult with you to ensure what we provide aligns with your goals.
From here we create a project timeline and map out key milestones, deadlines, responsibilities, budgets and if necessary who needs to be involved at which part of the project.
Once the green light is given we'll provide updates and communicate on schedule and forum that works for you whether its email, meetings, texts, recorded updates or another means that fit in with you.
We'll do what we'll say we will do and ask for feedback to ensure you're happy with the results.
Sound good?
Resources & templates
See a list of useful resources available below. If you'd like the Google version, just ask us.
No sign-up required!
Get started
If you have current marketing challenges, especially in regard to content marketing then feel free to reach out and schedule a catch up. After a no-obligation catch up and determining where we may be able to help we can see if we're a good fit or not.
Are you ready to reach out yet?
FAQs
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.
Reach out with any questions, or schedule a free no-obligation chat via our contact page. This will help determine if we’re a good fit for your needs.