Time is of the essence in the dynamic and ever-evolving field of NZ business marketing, with its numerous technological innovations and constant iterations. There is an endless supply of new opportunities, assets, and tools at our disposal, allowing us to enhance our procedures and maximize their efficiency consistently.
The typical marketer devotes about 16 hours per week to administrative work. More than a third of the work week is devoted to mundane activities such as data entry, email, and social media maintenance.
It’s easy to see why New Zealand social media agencies might feel overloaded entirely sometimes. Even the most productive people among us are prone to time-wasting on occasion.
Let’s look at the NZ business marketing strategies that take up most of your time and provide minimal returns. After that, we’ll work out a solution.
Getting As Many Links Back As You Can Is A Goal
Google’s ranking algorithm relies heavily on links between pages. It seems that the greater the number of backlinks, the better. There was a time when that was true. Microsites could be set up for the sole purpose of generating backlinks to the leading site.
Building a huge number of backlinks is a time-consuming and expensive process that isn’t as effective as it once was.
Why? Because the quality of your backlinks is now equally important to your SEO campaigns. Acquiring links from reputable websites is essential to improving your search engine rankings.
Get in touch with New Zealand social media agencies like ID Marketing to utilize your time in practices that yield ROI.
Posting Numerous Blogs
Per Hubspot, 53% of marketers rate blog content creation as their top inbound marketing priority. That means that more content output should get prioritized, right? The answer is no. Small businesses, in particular, have limited access to capital. You’ll be rewarded if you put in the extra effort to provide genuine value to your readers. Do not compromise the quality of your material to meet your content-blasting deadlines. If you can’t guarantee the same high quality while producing more content, don’t bother increasing output.
Engaging In All Social Interactions With A Response
The more followers you have, the more comments, texts, and replies you will receive. It’s inevitable that at some point, you’ll reach the point where responding to every single message would be a waste of time.
64% of marketers spend 11 or more hours weekly on social media. You can’t put 100% effort into replying to every feedback, tweet, or message you receive and still have time to work on the more significant projects. Instead, rapid response to a customer’s tweets significantly increases the likelihood that the customer will spend money. Take care to focus your energy on the interactions that matter the most.
Using The Same Social Networking Site For Different Accounts
Is it necessary for your company to have multiple social media profiles? Keeping separate accounts can become a time-consuming chore. You will be responsible for several social media profiles requiring regular attention and updates. And there’s a considerable time commitment involved there.
Just how beneficial is it?
If you have multiple social media accounts, it can be helpful to merge them into one. Each account can have several administrators, allowing collaboration across teams and divisions. Marketing consultants NZ will also advise you to optimize a single account on your social networking sites and make it stand out.
Having A Presence On Too Many Social Networking Sites
In 2017, more than half of U.S. small businesses intended to increase spending on social media marketing. Developing a following on even one of these services is a massive undertaking. To get better at what you’re doing, you need to be able to create and queue up posts, respond to comments and messages, and monitor your progress.
Overcommitting to multiple social media platforms is a way to waste your time. Not the number of social media platforms you use but the quality and size of their communities that matter. Consider your social media channels and evaluate their performance. Then devote your efforts where they will have the most significant effect.
Helping You Invest Your Time And Money In Strategies That Give You Optimal Results
To maximize your return on investment, you must direct your efforts in the most productive ways possible. Using tried-and-true digital marketing tactics, ID Marketing helps businesses find their ideal customers and engage with them, freeing up valuable resources for other endeavors.
Our marketing consultants NZ make it easier for you to devote your time where it matters most. We eliminate unplanned marketing and replace it with planned marketing communication, which has a multiplicative effect.
We are one of those New Zealand social media agencies that aid in elaborating your message so that it stands out from the crowd and reaches the right people.