Paid Ads for
your business
Reach targeted audiences with relevant, timely messaging and solutions to their problems or needs.
Paid Ads (PPC)
Services
Our paid ads services will help you get in front of audiences that are ready for your solutions. Whether it's growing your current database, product campaigns or a fully integrated paid ads marketing campaign - we can help fit profitable paid ads into your business.
Audience Audits
We provide frameworks to ensure your audiences are segmented correctly using best-practice methods. By combining behavioral analytics, geographics , demographics with targeting options, your ads will be displayed to your audience on a personal level.
Campaign Management
We can help manage campaigns, provide optimisation across copy, structure and strategy to ensure your account is providing the best return on investment.
CRM integration Setup
Integrating ads and traffic into your CRM helps understand where ads best fit into the buyer journey, providing ads that are relevant to your audiences at the right time. We will ensure your audience data is secure, well structured and consolidated into one central source.
Copy writing and copy editing
How ads are written can been the difference between paid ads being highly profitable or a huge money pit. We’ll not only use well-thought and proven copy writing to give you the best chance but we’ll also split test for continuous improvement and increasing your overall return on ad spend.
Paid Ads Strategy
Having a strategy to your paid ads is essential and for this to happen, a true understanding of your customer and their buyer journey is needed. We’ll not only invest time to understand your business but your customers too.
Problems we solve
ID Marketing is a solutions-based marketing service. We believe in solving your problems, no matter how big or small.
We have expertise with eliminating the following:
Ads with no structure
Wondering what the best way is to structure ads? We can help review your structure of the ads you run and provide suggestions on improving and optimising for better results.
Non-profitable Paid Ads
Are you spending some of your marketing budget without knowing the true results from your advertising spend, or worse yet, knowing that they’re simply aren’t generating enough revenue? We can help improve your conversion rates by doubling down on what is working, cutting out what isn’t and trialing new methods.
Time-consuming campaign management
Paid ads shouldn’t be time-consuming, even if it’s managed in-house. We can help you speed up the management of your campaigns giving you more time on more important tasks.
Our process
So what does 'working together look like?'
We initially invest a lot of time understanding your business as making assumptions during the initial phase of working together often has implications further down the line.
Once we understand your business thoroughly we provide relevant options to your situation. It may include a mix of 'hands-on' and 'hands-off' solutions depending on your goals. We also consult with you to ensure what we provide aligns with your goals.
From here we create a project timeline and map out key milestones, deadlines, responsibilities, budgets and if necessary who needs to be involved at which part of the project.
Once the green light is given we'll provide updates and communicate on schedule and forum that works for you whether its email, meetings, texts, recorded updates or another means that fit in with you.
We'll do what we'll say we will do and ask for feedback to ensure you're happy with the results.
Sound good?
Resources & templates
See a list of useful resources available below. If you'd like the Google version, just ask us.
No sign-up required!
Get started
If you have current marketing challenges, especially in regard to branding or identity then feel free to reach out and schedule a catch up. After a no-obligation catch up and determining where we may be able to help we can see if we're a good fit or not.
Are you ready to reach out yet?
FAQs
Yes we do. For initial consultations we can catch up over an face-to-face meeting in the Nelson-Tasman region or via a virtual meeting online.
For current customers and ongoing projects we can often meet travel requirements.
ID Marketing was derived from seeing a need for marketing in small to medium businesses (SMEs). We can help at the level that’s required from fully outsourced marketing department to providing strategy and marketing plans for your team to implement.
In short we’re here for small to medium sized businesses and can work with larger businesses on a case-by-case basis.
Most likely. At the very least we can analyse your current marketing from plan, strategies, tactics and tools and provide some recommendations
Most likely. We take an ‘outside looking in’ approach which can help identify opportunities or mitigate unforeseen risks. Feel free to schedule a quick chat where we can learn about your business. From there we can suggest the next steps that could with or with out help.
Depending on your needs we can offer both fixed-priced deliverables and roll-over campaign work. Generally this depends on the nature of the work and who is implementing and monitoring the project.
Yes, absolutely. Understanding the buying patterns through the right analytics can help optimise your conversions. This coupled with split testing all aspects of your customer journey will lead to increased sales.
Yes, absolutely. There are huge opportunities in this area and we can help identify and capitalise on these with you.
Yes, absolutely. Often B2B businesses may provide services to other businesses but also market directly to the consumer. We can help with both B2B and B2C communications.
Reach out with any questions, or schedule a free no-obligation chat via our contact page. This will help determine if we’re a good fit for your needs.